Over the last ten years we have done numerous road safety campaigns that were taken up by various councils around the Midlands in the UK...
This one was never selected - but I still think its kind of funky.
They were invariably hampered by silly deadlines and even sillier budgets.
Initial doodle.
Worked up drawing using brush pen.
Final billboard proposal.
The brush pen drawing was scanned and redrawn in Illustrator adding tone and colour.
Proposals for Billboard and bus poster.
Proposal for complimentary campaign of beermats.
